Brochure Designing, Flyer Designing, Graphic Designing at chennai
Bars deliver an enormous youth orientated audience, that is increasingly challenging to reach via standard media channels. An amazing 77%* of 18-19 year olds and 86%* of 20-24 year olds visited a pub, bar or club at the least when within the final year.They?re central in UK society and lifestyles, where they play many different roles based on the style of venue, its location and d�cor. Over current years there has been a enormous alter within the marketplace having a definite shift from the old conventional pub to extra branded chains targeting distinct consumer demands.
The Managing Director of Luminar, the largest operator of licensed venues within the UK, was quoted as saying �It was an absolute revolution in drinking habits, we changed hundreds of characterless boozers into thriving social centres.�
Spirit Group and Mitchells & Butler (as soon as the Bass estate) are now the two largest managed pub companies. However, their pubs are spread across several sectors, including pub restaurants, whereas the high street is still led by JD Wetherspoon plc*, with some 500 fairly standard pubs and 60 Lloyds caf� bars. Mintel�s consumer research into brands carried out for this report shows that JD
Wetherspoon pubs were used by far a lot more adults than any other bar brand.
Most Wetherspoon pubs are classic, are not heavily branded and do not allow advertising, and it is the smaller companies which have succeeded best in creating striking young people�s venues (YPVs). Among these has been the Yates Group, with Ha! Ha! Bar & Canteen as well as the Yates Wine Lodges.
They?re great meeting places for friends, couples and colleagues to discuss the latest trends and current events. That is why many advertisers have identified pubs, bars and clubs as perfect outdoor advertising environments to not only educate potential customers about their brands but also generate a real topic of conversation among the trend-setters and opinion formers who frequent the venues by way of sampling, beermats and promotional activity. Lynx recently used outdoor media [http://www.admedia.co.uk/outdooradvertising/lynx.htm] in bars: posters, stickers and drinks coasters in night clubs for its Click campaign to great effect.
The current alter within the licensing laws will have a dramatic effect on the dwell times in bars, that is currently around 2-3 hours. Customers are able to spend far more time inside the venues than ever before,
with many licensees typically opening for an extra hour or two on Friday and Saturday. This, says the British Beer and Pub Association, will lead to extra varied closing times, and put to an end to the 11 o�clock final orders rush, with punters drinking against the clock and all leaving the pubs at the same time.
BBPA Director of Communications, Mark Hastings, comments: �The new licensing system has brought our very outdated drinking laws into the modern era�the alter is about treating adults like grown-ups, and giving them a lot more choice for a social life after eleven o�clock.�
The effectiveness of bars at attracting a lucrative youth orientated audience has led to a flood of outdoor advertising spend in bar media from an enormous range of categories, including Telecommunications, Films, Entertainment, Motoring, Toiletries & Cosmetics, Drinks and Gaming.
O2, Warner Bros, Channel 4, Ford, Nivea, WKD and Xbox have all recognised the effectiveness of bar media at reaching this notoriously hard to reach audience.
As a result the Outdoor advertising association of Great Britain has reported enormous growth within the outdoor advertising industry year on year.
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