Marketing Communications Strategy Techniques for Your Business ...

One of the most vital aspects when it comes to building your network marketing business is you marketing communications strategy. After all, everything that you?re doing for your online business involves sending a message to your target audience, and how you select to communicate with them is the key in converting your leads into customers and business partners.

Knowing the right thing to say, when to say it, and how best to say it isn?t a skill that you?re born with. So if you?re afraid about messing up when communicating with your prospects, or if you think that you?re the most withdrawn individual on the planet, then keep in mind that the business entrepreneurs who are currently earning bucket loads of funds each month definitely weren?t born equipped with their current social skill level.

By putting themselves out there, communicating with people, messing up, and from sheer experience, this is how the top income earners? whose names you hear so often are able to sell and recruit so easily. I think it?s right to say that it takes years of experience to reach this level.

So there?s that? or you could save yourself time and the I?d like to hide in my corner moments by observing how the leader?s do it and imitate what they do!

This is not to say you neglect the experience side of things altogether! I?m talking about a mixture of observing what the pros do and practicing at the same time.

I?ll be going over 3 things that you may use in your marketing communications strategy when communicating to your prospects that could help beef up your sales and sign ups.

To make things easier, they will all be related to one another and build off of one another.

3 Things You Need to Carry out In Your Marketing Communications Strategy

In your marketing communications strategy, how you position yourself when communicating to your target market can either make or break the consultation. Remember you are the ?business owner? thus you are the one who is supposed to be in control. You have to be the one taking the reins to sheer the conversation where you want it to go, not the customer.

For you to do this you have to be the one asking the questions. Don?t just get right into the sale and assume they will buy from you. Hard selling and nagging them with the features of a product won?t get you anywhere. The only thing it?ll yield is nonchalant nods from your potential business partners so you could hurry up and finish your pitch so they can disappear.

Now this could take a little getting used to since thinking up what type of questions you should be asking is the hard part. But for the sake of simplicity, you can never go wrong in a conversation when you ask questions that allow the customer to reveal more about themselves and open up.

This involves asking why they are looking for a specific product or company, what made them decide to choose that particular product, how it will affect their future and so on and so forth.

One thing that you can make sure of is you can never go wrong in a conversation when you focus your attention on your prospects wants and needs.

This is great for your marketing communications strategy because instead of drawing all the attention to what it is that you?re selling like most marketers and ?salespeople? do, you?re shocking your prospect by actually taking their best interests into consideration.

Ok next up, is how you present your product to your prospects. If you go on a long rant about the features and benefits of your products, most people honestly don?t care one way or the other.

Why? Because there are lots of products out there who offer the same thing that your product does. You?ve no doubtely heard of all the pitches that use the tag line ?our product is the only one of its? kind? millions of times so it?s fair to say it?s a line most consumers are wary of.

In place of using this approach, angle your marketing to how your system, or how joining your primary company can solve the pain that the prospect is currently experiencing.

For example, a prospect is burned out from working 10-14 hour days at a job that they loathe. By joining your company, they will never have to worry about financial difficulties ever again and will be able to dig their life again.

By promoting your product as an answer to their pain, people are more likely to think about ordering your product more than if you just shove the features in their face.

However with this marketing communications strategy, I highly recommend that you be honest with your prospect and do not trick them. If your primary company or service isn?t what they?re looking for, don?t be a trickster and try to warp it just so you can make money off of them.

Lastly, this point one builds with the last point that I just made: being honest. There are innumerable scams, liars and cheats on the internet nowadays and if you are building a brand of yourself, then it would make perfect sense to keep your reputation intact yes?

Constructing a team of individuals to partner up with and customers is a rule where I personally favour quality over quantity. There?s no point recruiting someone who isn?t 100% in the game because they will end up wasting your time and leave your team anyway.

Use these tactis in your marketing communications strategy and see if your results will perk up. As a result of asking questions you will find out more what pain your customer is going through and whether your product is the appropriate clarification for them.

Source: http://blog.1stfind.com/?p=308924&utm_source=rss&utm_medium=rss&utm_campaign=marketing-communications-strategy-techniques-for-your-business

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